China  |  2017

Candle

Entrant Company

BEAMY

Category

Video Production / Digital Creation / Video for Web

Client Name

Philips

Sub-Category

Advertisement

Inspired by the black and white keys of the instrument, Philips Piano collection plays up on stark contrast and clean flowing lines to reduce unnecessary visual clutter. With our in-depth understanding of the China market and consumer mindset, Philips Piano Collection achieve recording breaking sales in China and the campaign was subsequently adapted for other Asian markets.

Credits

  • Creative Director
    Ronn Lee
  • Business Director
    Yutien Peng
  • Art Director
    Linz Lim
  • Writer
    Ivy Tan
  • Client Management
    Summer Zhang
  • Production Company
    Let There Be Light

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