South Korea | 2017
Video Production / Digital Creation / Video for Web
Mondelez International / Dongsuh Foods
People are most prone to snacking in the evening, especially as they consume their media entertainment. Korea's top night time content recently was ASMR, but all the pre-roll ads were loud & distracting. So we placed this idea designed to stimulate the senses through innovative audio technology in late hours & made everyone hungry... resulting 6M views and 33% sales increase.
DDB New York