South Korea  |  2017

Taste It With Your Ears

Entrant Company

FCB SEOUL

Category

Video Production / Digital Creation / Video for Web

Client Name

Mondelez International / Dongsuh Foods

Sub-Category

Advertisement

People are most prone to snacking in the evening, especially as they consume their media entertainment. Korea's top night time content recently was ASMR, but all the pre-roll ads were loud & distracting. So we placed this idea designed to stimulate the senses through innovative audio technology in late hours & made everyone hungry... resulting 6M views and 33% sales increase.

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Credits

  • Creative Director
    Taejay Lee
  • Writer
    Seonghyeong Lee
  • Art Director
    Eunhea Kim
  • Art Director
    Fachrulrizal Anang

More Winners
2017
South Korea

Entrant Company

FCB SEOUL

Category

Product

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United States

Entrant Company

Elevation Digital Media

Category

Demo Reel

2017
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Entrant Company

Substance

Category

Art & Experimental

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France

Entrant Company

Les Poupées Russes

Category

Marketing