Introducing the 2018 GlobalTrend Awards Expert Jury Panel

Members of the GlobalTrend Awards Jury is composed of highly respected and experienced professionals handpicked from the digital and creative industry around the world. It is with great gratitude and honor that we celebrate the 2018 Judges for dedicating their time, knowledge as well as hard work to adjudicate this year's competition. Without this prestigious group of industry experts' commitment and enthusiasm, the award program would not be possible.

United Kingdom

Samantha Fay

SVP Global Brand Strategy, Guinness World Records

Sam is responsible for Guinness World Records' global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world's best-known brands to new, record-breaking heights! Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama. Sam is an experienced keynote speaker and in the last 12 months has delivered sessions at various prestigious industry events including Cannes Lions, Spikes Asia, Festival of Marketing, Chief Marketing Officer Europe Summit, Chief Strategy Officer Summit New York, and the China International Advertising Festival. She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Public Service Sector Awards, PR Moment Awards, Creativepool Awards and the Brand Film Festival.

United States

Pantawit Kiangsiri

Film Composer, Pantawit Music Production Corp

Pantawit Kiangsiri is a composer from Thailand who has written for films, television, video games and the concert hall. He’s currently writing a score for China Film Group’s first sci-fi feature film. His credits include writing music for Warner Brothers, Netflix, Digital Domain, Sony, and Vevo. Kiangsiri graduated from the Scoring for Motion and Television Program at USC, having studied with Bruce Broughton and Christopher Young. He has the experience of composing musical scores for over 60 projects including theatrically released feature films, TV series, animation, commercials, and video games. He's also well versed in the audio side of media productions and is able to spot a good creative use of audio, music as well as film editing.

United States

Anthony Wiktor

Principal and Creative Director, Ad Victorem

Anthony Wiktor is the Principal and Creative Director of Ad Victorem, a design strategy and branding agency, where he is responsible for developing and executing winning creative campaigns, websites and digital designs. Anthony has over a decade of award-winning experience in website design and has worked on projects across a diverse set of industries - from entertainment to consumer products to hospitality to technology. Some of his most notable clients include FOX, ESPN, Nestle and W Hotels. He holds degrees in design from Columbia College Chicago and Woodbury University, and a Certificate in Marketing, Advertising & Branding from UCLA. Anthony is also a frequent lecturer at USC's Annenberg School for Communication & Journalism and serves on the board of the Los Angeles Chapter of AIGA. In addition to his diverse and experienced background, Anthony mentors multiple young designers. He is known to be patient and pedagogic, he has an incredible eye for detail. Because of his background, skills and experience in the industry, Anthony Wiktor would be an excellent judge for Digital website design.


Scott Geersen

Director, Substance

A design director for the past 15 years and award-winner across disciplines of design, visual effects, and now 3D, Scott Geersen take an intense interest in the state of the industry. Working at the top of his field, his work has been featured in publications such as Stash, Motionographer, Australian Creative, Desktop, and Computer Arts UK, with features on websites like CG Society, Behance, and many design blogs. Work has also screened globally at events such as Pausefest, SXSW, Promax, Young Guns, The NY One Show, the Sydney Film Festival, and Tropfest. Scott is a contributing member the Australian Production Design Guild and on the council for the Australian Graphic Design Association, and am helping to shape these associations respective award shows, with the introduction of a motion design category and continued refinement in the AGDA Awards and an overhaul to categories in the APDG Awards. Keen to give back to the community, he has recently spoken at design festivals AEAF (Sydney), Node Fest (Melbourne) and Pause Fest (Melbourne). He is also hoping to continue to help shape the industry through more international involvement.


Birger Linke

Senior Creative Director, DMG Beijing/Shanghai/L.A

As the Senior Creative Director at DMG Beijing/Shanghai/L.A., Birger Linke has a global perspective, having worked across countries and continents in companies such as Ogilvy & Mather (Beijing), Saatchi & Saatchi (Singapore), TBWAVietnam, Leo Burnett (Shanghai), to name a few. He is an experienced judge, having judged many international awards shows. His works are featured in numerous publications around the world, as well as on national television in Singapore, Indonesia, Vietnam, etc.


Sam De Win

Creative Director, Make Lemonade

Sam started his career almost 18 years ago as a copywriter for agencies like Euro RSCG United, Y&R and BBDO. During this period he made some remarkable campaigns in Belgium. At Y&R, he and his Art Director came up with Devos & Lemmens, 2 guys promoting sauces for the company Devos Lemmens in some hilarious radio-commercials. Every year new commercials are added to this very popular saga that's already running for more than 15 years! He also wrote the copy of one of the most popular Belgian tv-commercials for Belgacom whilst working at BBDO - "Who took my badges" - where he used a mixture of English and Flemish and invented: Flenglish. It resulted in some very popular quotes. You can still hear people yelling: "Helaba, sebiet no koffiekoeken for you!". He then became Executive Creative Director at Ogilvy Brussels. This resulted in some strong creative work and the first ever Cannes Lion for Ogilvy Brussels! After 3 and a half years he took on a new challenging role as Executive Creative Director at Serviceplan Benelux. After one and a half year and a lot of awards he chose to become Creative Director at Make Lemonade. His portfolio includes TV, print, radio, interactive, direct & social content for clients such as Devos Lemmens, Volvo, Mercedes, Amnesty International, Pepsi, Belgacom, European Parliament, KBC, ING, and many many others. He has won several awards made of metal, wood, and paper at CCB, NY Festivals, Cannes Lions, OneShow, Eurobest, Effie, Epica. He loves his bicycle(s), girlfriend, daughters, music, and wine. Not necessarily in that order.


Pancho Gonzalez

Chief Creative Officer, Inbrax

Pancho Gonzalez studied advertising at the Universidad de Santiago in Chile and coursed an EMBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile. He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, and many more. He is also the Associate Member of IADAS (USA); AIVA (USA); Mentor at Red de Mentores (Chile) and Mentor at Accion Emprendedora (Chile). Pancho Gonzalez is one of the most influent creative in his market. Recently nominated in the Top 25 Worldwide Chief Creative Officers by Creativepool, London; ranked number 2 overall Chilean creative directors at Lurzer's Archive 2015; Adlatina ranked his agency Chilean Top Ten at Crema Ranking 2014 and his agency was located at 7th place in WINA Festival 2016 overall. Throughout his career, he had worked for local and global brands and is happily married with Carolina whom he has a son called Caetano.

United States

Tracey Miner

Executive Producer, Miner Productions

Tracey Miner has been in the advertising industry and then corporate event production business for 30+ years. He supports Silicon Valley Corporations currently and have an eye for what is new, edgy, and ground breaking in a world that lives quarter to quarter. After a hard-earned grounding in the advertising fields in NY and event fields in the California Bay Area, Tracy Miner founded Miner Productions. Now a 30-year-old Nevada based corporation, MinerPro has a proud history of producing live corporate events & video projects for some of the world’s most notable corporations while also helping start ups get off the ground. He currently serves as a judge for Telly and Aurora awards.


Daniel da Hora

Founder, Chief Creative Officer, DH,LO Creative Boutique

Considered one of the most important creatives of his generation, Daniel da Hora is a multi-awarded creative with 20 years of experience in the industry. He built successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and others. He majored in Graphic Design, with postgraduate (Master's / Doctorate) in Communication and Semiotics. Daniel is an awarded speaker and member of the jury at several global creativity festivals, such as Cannes Lions; Clio Awards, New York Festivals, London International Awards, A-Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Named one of the "Ten most influential creatives in Brazil in 2009" by AdvertLatina. In 2014, Daniel was named by the Brazilian media as the "Brazilian creative that most attended to creativity juries in the early 21st Century" and was appointed the "Number 1 Creative Juror of the World in 2015" by The NextGag Magazine. He is also a member of The International Academy of Digital Arts and Sciences (iADAS), The Academy of Interactive & Visual Arts (AIVA), and Art Director's Club (NY/USA). In 2016, he was named by Creativepool as the TOP 3 Creative Directors of the world.


Jurij Plavnik

Creative Director, F4F Creative Factory

Jurij Plavnik is the founder and CEO Creative Director of F4F Creative Factory, Italy. With 20 years of experience and passion for branding, graphic design, web design and advertising, he has worked with international clients like Castelli Cycling, Lumberjack, Calzedonia, Spalding, and so on. Jurij received multiple international awards like the Italy Web Award, Mediastars (where he participated as a juror), Davey Awards and WebAwards.


Jing Liu

Art Director, Moving Station

Jing Liu is a Beijing based Art director, Branding design specialist, design thinker, design researcher and co-founder at Moving Station Design Lab and Non Form Branding Design and Strategy. Jing studied Philosophy and Visual communication design in mainland China and the Netherlands. He found the THEATER Research Team with China Northern Jiaotong University and TUB (Technical University of Berlin) after he came back from the Netherlands. In the beginning of his career, he spent a could of years doing research and practicing on Information system architecture theories' application on Visual Communication Design. In 2014, he found Moving Station Design Lab and Non Form Branding Design and Strategy, focus on Brand strategy and Branding design.


Klaus Sommer Paulsen

CEO Creative Director, AdventureLAB

Klaus Sommer Paulsen is an award-winner with more than 20 years of experience and a regular judge with the Web Marketing Association's Web Awards. He has numerous judging experience from various International and national awards, and has been awarded an associate membership with IADAS, signifying him as a regular judge with Webby Awards and Lovie Awards.

United States

Jonathan Winbush

Motion Graphic/VR Artist, Winbush Design & Animation

Since 2006, Jonathan Winbush has been working in motion graphics on many high profile properties for studios such as Marvel, DC Comics, Warner Bros, Hasbro, Happy Madison, Discovery Channel, History Channel, and many more. In 2011 he was rated as one of the top 25 artists in Hollywood by Inferno development and went on to win many awards (Promax BDA, Bafta, Tellys, and Pixie awards). Jonathan's work has also been recognized in publications such as Advanced Photoshop Magazine, HDRI 3D Magazine, Computer Arts Magazine, and several Art Institute brochures. Over the past several years, Jonathan has also done public speaking engagements for the Art Institute, Siggraph, The Rant Room Podcast as well as put on free workshops for orphaned and homeless kids through the Create Now Foundation. In 2012, Jonathan moved to South Orange County to start his own boutique in motion graphics but also began to experiment with virtual reality after being invited by Oculus to check out their hardware in its early stages.


Taejay Lee

Partner / Creative Director, The Headliners

Taejay is a digital native who got his professional start in the gaming industry in Korea, his homeland. During his time with the game maker Min Communications, he helped commercialising 3D MMORPG game globally and launched an international game tournament show across 8 countries. His creative wanderlust then took him to a variety of places such as Bangkok, London, and Amsterdam at shops like FCB, Saatchi & Saatchi, Nomads, and THEY where he honed his skills in advertising that won client's hearts and awards. He has conducted an orchestra with animals, made people to taste a cracker with ears, turned every gamer into Leo Messi, crafted an art with a vacuum cleaner, and built a hoverboard racing circuit at the F1 Monaco GP along the way. At home TJ dedicates himself to cooking Korean BBQ for his Spanish wife and Scottish Terrier, and nurturing a love for Kimchi in anyone who shows an interest on fermented spicy food.


Joe Hui

Project Manager, 1Design.World

Passionate about design and digital technology. A graduate of University Tunku Abdul Rahman (UTAR), Joe has over 5 years of experience crafting strategy, creative direction and project management for global clients including Herbalife (U.S), ABB (Switzerland), Ice Watch (Belgium), Monier (Luxembourg) and IPA (Australia), Celestial Pictures (Hong Kong) & Cocomas (Indonesia). Joe is enthusiastic about motivating and mentoring team members and tapping into the essence of creative passion that lies at the heart of every visionary. He is committed to staying on the forefront of the latest trends and emerging technologies, and continues to expand and evolve his capabilities based on the changing needs of the industry and his passion for innovation.


Alex Tan

Co-Managing Director, Nokua Design

Alex is the Creative Director at Nokua Design, an award-winning agency, with more than 10 years of experience in both advertising agencies and in-house teams in various roles, including design, art direction, and creative direction. As a Creative Director, Alex has created successful initiatives for international brands such as Walt Disney Licensee, Dreamworks Production Licensee, Herbalife, Nu Skin, Cartivia, Avon, Singapore Expo, MPH Bookstores, Garnier etc. Alex is also responsible for company strategy, creative vision, and user experience. He works directly with clients to leverage concept and idea in order to create meaningful experiences designed that inspire and improve clients' brand and peoples' lives. Alex brings his passion for design to Nokua Design's office by creating a work environment that fosters collaboration and personal growth, and a culture that celebrates a healthy work/play balance. With a focus on creative design, his goal is to create work that is not only beautiful to look at but produces the results a client needs.


Philipp Nottelmann

Visual Designer, N+ DESIGN

Philipp is a freelance Designer, running his own studio in North Germany's beautiful harbor city Hamburg. His career started at the award-winning agency Hi-ReS! and took him into several creative fields of the industry. He gained knowledge about Animation, Photography and Film at the Post Production Optix, developed digital campaigns and applications at deepblue networks and eventually learned the essence of classic advertising at JungvonMatt in Beijing, China. After coming back from China with a new global perspective Philipp decided to start a business on his own and to offer his skills to brands, creative agencies as well as local businesses. Over the recent years, he worked with a diverse range of clients like Mercedes, Smart, BMW, Volkswagen, Jagermeister, Red Bull, Tuborg, Haribo, Ferrero, Micros, Swatch, Siemens, Henkel, and P&G. Philipp is a Conceptual Designer and loves interdisciplinary working, learning new skills and to network. He always tries to challenge the status quo and his work is best described as transforming ideas into visuals and vice versa.

United States

DJ Summitt

Motion Designer, Hewlett Packard Enterprise

DJ Summitt is an award-winning Art Director and Founder, Motion Designer of Summitt FilmWorks in San Diego, CA. Sitting at the juncture of generations and the edge of nations, DJ fuses bleeding-edge techniques, proven design theory, meticulous process, international experience, and a heaping dose of the x-factor to help his clients' projects and products leap out of the screen and into the audience's lifestyle.


Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion

Claudia Goergen is the managing director of FILMUNIQUE Medienproduktion GmbH and has already worked in and for many different media in her professional career. She has many years of relevant professional experience in the field of public relations, web and film and worked as a person in charge within companies as well as a creative for companies. Claudia is able to perceive the strength of a campaign, but also the deficiencies when it comes to viability or reaching the intended target groups.

United States

Michael Russo

Cheif Creative Officer, RUSSO Branding Agency

Michael Russo has over 20 years of creative experience with a vast array of clients from coast to coast. As an award-winning Art Director, Copywriter and Designer, Michael has been recognized by the American Advertising Federation, the Silver Microphone Awards, the AIGA, the PIAS, the W3 Interactive Awards, the Horizon Interactive Awards, the Pelican Awards and is a Silver TELLY winner. In addition, Michael is a member of the American Advertising Federation, the AIGA, a past voting member of the Recording Academy of Arts and Sciences (Grammy) and a Silver Council member and Judge of the International TELLY Awards. After receiving his BFA from the University of Louisiana, Michael worked as a Graphic Designer and Copywriter in Seattle, WA. In 2001, after returning to his hometown of Lafayette, LA, Michael co-founded RUSSO - is a strategic branding agency with offices in Lafayette, New Orleans and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation - forming emotional connections between the consumer and the brand.


Ronn Lee

Creative Director, BEAMY

Ronn possesses more than 16 years of knowledge and expertise in leading design and branding programmes across the Food and Beverage, Lifestyle, Real Estate, and Hospitality sectors. A fearless pioneer, she moved to Shanghai to work as Senior Art Director in advertising and branding agencies, and eventually started her own creative agency to capitalize on China’s burgeoning market potential for brand creation and design services. To date, her award-winning agency BEAMY has worked with a wide array of clients ranging from distinguished MNCs to independent start-ups. Prior to Shanghai, she worked as an Art Director in Tokyo. Her experience in Singapore, Japan, and China has exposed her to vastly different working cultures and design sensibilities.



Senior Creative Art Director, Creacional/AAG CARAT

Through his career he's had the opportunity of working in some of Ecuador's top agencies such as Maruri Grey, Norlop JWT, Lowe and Y&R. Always aware of the need to acquire different perspectives to expand his knowledge about the advertising industry he worked as an intern in top agencies Agulla & Baccetti, Y&R (Argentina) and Grey Brasil. Jimmy's creative portfolio includes some recognitions and awards in both national and international festivals, such as New York Festivals, El Ojo de Iberoamerica, Condor de Oro, Festival del Caribe, Diario El Comercio, among others. Has had several publications of his work and interviews in diverse advertising and design sites like Latinspots, Abduzeedo and Fubiz Recently in 2016 he had the honor of being invited by The One Club to participate as a Mentor on the Creative Bootcamp New York hosted by Wunderman & Creative Bootcamp London hosted by Wieden + Kennedy, and chosen to be part of preliminary jurys on Adstars Festival in Korea. As also it represents Jury in FEPI Festival Independiente de Publicidad. This year Jimmy was confirmed like Grand Jury on New York Festivals, Chief Jury on Luxury advertising Awards, Grand jury on Muse Awards, Mentor & Jury on Adobe Design Awards and Preliminary Jury on Cresta International Awards in New York. At the present time he works as a Senior Creative Art Director in Creacional AAG, On line Academic 3D teacher in Crehana creativity school, Academic Mentor on Bendita carpeta Argentina.

United Kingdom

Greg Wixted

CEO, We Are Xpert

Greg is a dynamic and committed, award-winning innovation and marketing professional with 20 years of experience. He founded Xpert back in 2010, a London-based Innovation and brand marketing business. Over the years, he has enjoyed building management teams with wide sets of skills, getting strong-minded and talented individuals to collaborate and has gained invaluable experience of devising innovation, business and marketing and digital strategies.

United States

Shangning Wang

Freelance Designer, Arizona State University

Shangning Wang is an award-winning graphic designer, illustrator, and all around creative. He focuses on commercial art, typography, illustration, branding, and poster art. He also sits on the jury for a number of design contests, such as Poster hero 6th, Vega Digital Awards, Muse Creative Awards 2016, COW International Design Festival: COW: ILLUSTRATION 2016, and International Reggae Poster Contest 2016. In past two years, he received more than twenty global awards for his work. His poster designs were exhibited in many cities around the world including Dnepropetrovsk, La Paz, Seoul, Suzhou, Taipei, Sarasota, Bradenton, Phoenix, Trnava, Melbourne, Lublin, etc. His design works have been published in many design magazines and featured on more than thirty graphic design blogs. "To hear courteously, to answer wisely, to consider soberly and to decide impartially." is what describes Shangning appropriately as a design judge. He always believes good design can save the world with passion, dream, and love!


Markus Pargfrieder

CEO, Responsive Spaces

Markus is part of the digital and creative industry for almost 20 years. The majority of those years he spent at Netural, one of the leading digital agencies in Austria. After more than 5 years as Head of Multimedia Lab, Netural and he decided to co-found Responsive Spaces and to take all know-how and experience and focus it towards the edge between analog places and digital worlds. Therefore, exhibitions, trade shows, and events are their natural habitat, as well as any other scenario, where unique space is dedicated to a purpose and a story or message. More often than not, those stories can be propelled through the usage of the right dose of technology, preferably in an interactive and immersive way. Being an 18-year veteran in technologically and digitally driven communication in terms of brand and product messages, Markus has a very strong focus on the thing that still matters the most: the story. At Responsive Spaces, he feels one of his main obligations, that they only use technology to propel stories to otherwise unreachable heights and never the other way around. Therefore his answer to the question, which categories he is qualified the most for is a little bit different: creative projects that are somehow based upon or feature technology and digital possibilities are the ones, where he would feel to be a great fit as a judge.


Matthias Kuchel

CEO, by Kuchel GmbH

Matthias makes commercials, corporate movies and video content over 15 years. He works as a Director, Producer and Creative Director. He is a critical person – to himself and to others. He always looking for the best idea.