United States   |  2019

Designing Digitally's 2019 Dog Days of Summer

Entrant Company

Designing Digitally, Inc.

Category

Social Media Marketing / Communications

Client's Name

Designing Digitally, Inc.

Sub-Category

Social Promotions & Contests

Experience Level

Professional

For the past 11 years at Designing Digitally, each employee has been encouraged to bring in their dogs to help maintain a happy and comfortable work environment. During the summer of 2019, Designing Digitally, Inc. launched a social media campaign for brand awareness, in addition to wanting to support the dog community. This 2019 Dog Days of Summer campaign ran from 7/12/19 - 8/20/19 and was covered on Facebook, LinkedIn, and Twitter. We used the hashtag #DDINCDogDays2019 and encouraged our audiences to share our content to help spread the word. There were 11 dogs in total for the 2019 Dog Days of Summer campaign, all of which belonged to one of the Designing Digitally employees. Every dog that participated in the contest had an associated charity tied to them, which would receive a donation from our team should their dog have gotten the most votes overall. Each day, one of our office dog's was featured on each social media platform and would include a little blurb about the dog and the charity they were supporting, in hopes of gaining support from our audience. After the duration of the event, we had close to 3,000 votes in total and our winning office dog was a Pug named Edgar. The foundation that was awarded the donation from our team was the Ohio Pug Rescue. This was a great success for our team and we plan to continue this in the years to come.


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Entrant Company

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Sub Category

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Sub Category

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Sub Category

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