United States   |  2019

Intelligent Inbound & PR: The Magic Combination for Increase

Entrant Company

SmartBug Media

Category

Marketing Effectiveness

Client's Name

SmartBug Media

Sub-Category

Digital Marketing Campaign

Experience Level

Professional

This campaign’s goal is to teach our buyer personas how to combine intelligent inbound marketing with strategic PR efforts, leading to great visibility, credibility, brand recognition, and a higher potential to reach the target audience. We deliver this content to them un-gated on our long-form, interactive pillar page. We then offer a full download of the e-book for offline enjoyment. The campaign was rounded out with a launch email designed to reflect the style of the pillar page. The combination of these efforts lead to 491 number of visits, and 117 submissions in the first month after launch.


2019
United States

Entrant Company

SmartBug Media

Sub Category

Branding Strategy Campaign

2019
Austria

Entrant Company

Responsive Spaces

Sub Category

Trade Show Exhibit

2019
United States

Entrant Company

BVK Miami

Sub Category

Event

2019
United States

Entrant Company

BVK Miami

Sub Category

Tourism