United States   |  2019

Intelligent Inbound & PR: The Magic Combination for Increase

Entrant Company

SmartBug Media

Category

Marketing Effectiveness

Client's Name

SmartBug Media

Sub-Category

Digital Marketing Campaign

Experience Level

Professional

This campaign’s goal is to teach our buyer personas how to combine intelligent inbound marketing with strategic PR efforts, leading to great visibility, credibility, brand recognition, and a higher potential to reach the target audience. We deliver this content to them un-gated on our long-form, interactive pillar page. We then offer a full download of the e-book for offline enjoyment. The campaign was rounded out with a launch email designed to reflect the style of the pillar page. The combination of these efforts lead to 491 number of visits, and 117 submissions in the first month after launch.


2019
United States

Entrant Company

Agency Fifty3

Sub Category

Real Estate

2019
United States

Entrant Company

House of Current

Sub Category

Ad

2019
United States

Entrant Company

Red Hat Open Studio

Sub Category

Brand Journalism

2019
United States

Entrant Company

Valley Forge Tourism & Convention Board

Sub Category

Nonprofit