United States | 2019
Red Hat Open Studio
Marketing / Promotion Materials
Red Hat Summit is the premier open source technology event to showcase the latest and greatest in cloud computing, platform, virtualization, middleware, storage, and systems management technologies. Red Hat Summit is Red Hat’s biggest opportunity to introduce existing customers to new solutions through our subject matter experts and hands-on experience with our technology. We want to convince customers that Red Hat Summit is a can’t-miss event experience so they continue to return year after year. To promote the event and to engage attendance, we create a new theme—with messaging and design—each year. Creating a unique event theme gives Red Hat Summit an identity, and differentiates this event from other technology conferences. The event theme should manifest into something attendees can relate to and engage with throughout the attendee journey (pre-, during, and post-event), and help build a personal connection between attendees and Red Hat Summit. For Red Hat Summit 2019, the theme is about “the power of and,” about bringing things together to make a difference.