United States   |  2018

Beach Creatures Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign

Client Name

Antigua & Barbuda Tourism Authority

Sub-Category

Integrated Marketing Campaign

We have sides to our personalities we don’t always get to explore at home. But, at the beach, we’re released from our daily routines and free to discover new sides of ourselves. Maybe for a week, we become underwater explorers or action photographers. That’s the strategy we built the Beach Creatures campaign on. The result? A 5672% ROI on campaign spend in just 9 months, a 14% increase in tourism from the U.S. compared to 2017, and the highest U.S. tourism numbers in the past 10 years.


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