United States   |  2018

No. 1 Island Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign

Client Name

Anguilla Tourist Board

Sub-Category

Integrated Marketing Campaign

When most people think of beach vacations, they think of Bali or Turks. To get them thinking about the best-kept secret in the Caribbean, we had to do something different. Our angle: Tap into deeper emotions with the #1 Island campaign. It included digital ads, microsite, display ads and more. We showed people Anguilla is a place to make memories; to keep romance alive. We showed them why Travel + Leisure named Anguilla the #1 Island in the Caribbean — two years in a row.


More Winners
2018
Singapore

Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness

2018
Singapore

Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness

2018
Canada

Entrant Company

Hilborn Digital

Category

Content Marketing

2018
Canada

Entrant Company

Avid Creative

Category

Integrated Campaign