United States   |  2018

40 Tenth Ave

Entrant Company

Neoscape

Category

Integrated Campaign

Client Name

Aurora Capital Associates

Sub-Category

Integrated Marketing Campaign

Standing ten stories high in New York City’s Meatpacking District and rooted on the High Line, 40 Tenth Avenue’s chiseled shape offers a heightened awareness of the natural world. Our campaign captured Studio Gang’s innovative, elemental design in an elegantly modern brand identity. The logo hints at the sun’s movement, a key architectural element. The print and online experiences feature a clean structure with large-scale imagery, windows into the vibrant cityscape and lush High Line greenery.


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Category

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Category

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Entrant Company

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Category

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