United States | 2018
Integrated Marketing Campaign
Neoscape created a campaign for The Archer Residences, a unique offering in Boston’s Beacon Hill: A collection of bespoke condominiums with full-service lifestyle. The modern identity is a twist on classic monograms, embracing the essence of boutique hospitality with details evoking indulgent luxury living. The print piece is a storybook tale of modern luxury, with distinguished patterns, gilded page edges, hand-drawn sketches, and airy, modern renderings inviting viewers to step into the homes.