Germany | 2018
For the first time ever german discount supermarket chain ALDI decided to book tv advertising formats. We developed a weekly advertorial series with the well known german singer FARGO and the host of TV Show The Voice of Germany Thore Schölerman. The advertorial was programmed in the direct forerun of the prime TV show and connected ALDI's campaign contents with the storyline and suspense of the most famous casting show in a fluent and native way.
Branding Strategy Campaign