Germany   |  2018

Philips Hue & The Voice of Germany

Entrant Company

SevenOne AdFactory

Category

Digital - Mobile App

Client Name

Philips Lighting

Sub-Category

Entertainment

Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms. Philips Hue users could connect their HUE lighting products with the Voice of Germany app. After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights. The viewers’ living rooms transformed into an unique show location.


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