Germany   |  2018

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory

Category

Integrated Campaign

Client's Name

Opel Automotive GmbH

Sub-Category

Integrated Marketing Campaign

Experience Level

Topmodel contestant Karina dives into a 360 degree VR music video with six different virtual worlds to a track that was produced exclusively for the campaign. The VR video is a new interactive tool which impressively complements the Opel Adam BE YOU - BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling Germany's Next Topmodel special edition cars through a new channel on the Amazon landing page.


2018
Germany

Entrant Company

SevenOne AdFactory

Sub Category

Entertainment

2018
United States

Entrant Company

Razz Interactive

Sub Category

Real Estate

2018
Germany

Entrant Company

SevenOne AdFactory

Sub Category

Advertorial

2018
Austria

Entrant Company

Responsive Spaces GmbH

Sub Category

Trade Show Exhibit