United States   |  2018

USPS Licensing Style Guide

Entrant Company

Clever Creative

Category

Integrated Campaign

Client Name

United States Postal Service

Sub-Category

Promotional / Branding

The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.


More Winners
2018
United Kingdom

Entrant Company

The SEO Works

Category

Digital - Website

2018
United States

Entrant Company

Mitosis

Category

Pro Bono

2018
United States

Entrant Company

Nicholas Ross

Category

Marketing / Promotion Materials

2018
United States

Entrant Company

KDG

Category

Digital - Website