United States   |  2018

USPS Licensing Style Guide

Entrant Company

Clever Creative

Category

Integrated Campaign

Client's Name

United States Postal Service

Sub-Category

Promotional / Branding

Experience Level

The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.


2018
United States

Entrant Company

ZA Studio

Sub Category

Logo

2018
United States

Entrant Company

Razz Interactive

Sub Category

Real Estate

2018
United States

Entrant Company

Big Idea Advertising

Sub Category

Educational Institution

2018
Canada

Entrant Company

VERB Interactive

Sub Category

Branding Strategy Campaign