United States   |  2018

USPS Licensing Style Guide

Entrant Company

Clever Creative

Category

Integrated Campaign

Client Name

United States Postal Service

Sub-Category

Promotional / Branding

The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.


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