United States   |  2018

USPS Licensing Style Guide

Entrant Company

Clever Creative

Category

Integrated Campaign

Client's Name

United States Postal Service

Sub-Category

Promotional / Branding

Experience Level

The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.


2018
United States

Entrant Company

Big Idea Advertising

Sub Category

Integrated Marketing Campaign

2018
Singapore

Entrant Company

Creaxis Design Pte Ltd

Sub Category

Special Event

2018
Canada

Entrant Company

VERB Interactive

Sub Category

Newsletter

2018
United States

Entrant Company

Clever Creative

Sub Category

Point of Purchase