United States | 2018
Promotional / Branding
Nostalgia Gets a New Look Clever took a deep dive into understanding the potency and power of one of the original musical festivals: Woodstock. Entering its 60th anniversary, the client looked to us to design a new licensing style guide that would keep the festival relevant to modern festival goers. Creating unique, custom patterns and graphic assets, our team positioned the brand for new licensing opportunities across apparel, footwear, home decor, outdoor and accessories.