United States   |  2018

Machinima Rebrand

Entrant Company

Clever Creative

Category

Integrated Campaign

Client Name

Machinima

Sub-Category

Company Branding

Insurgent Spirit This OG of the gaming MCN space was in need of a total rebrand on the heels of an acquisition by Warner Bros. Digital Networks. Clever was called on to create a new brand identity that would empower talent and fuel fan engagement across 144M+ viewers a month. The result was a highly differentiated identity that re-introduced the brand as the true champion of their fan base, embracing their insurgent spirit and honoring the past while boldly leaning into the future of gaming.


More Winners
2018
United States

Entrant Company

Razz Interactive

Category

Digital - Website

2018
United States

Entrant Company

Big Idea Advertising

Category

Integrated Campaign

2018
United States

Entrant Company

Clever Creative

Category

Integrated Campaign

2018
United States

Entrant Company

Clever Creative

Category

Integrated Campaign