Canada   |  2018

Hilton Head Island—RBC Heritage

Entrant Company

VERB Interactive

Category

Marketing Effectiveness

Client Name

Hilton Head Island

Sub-Category

Branding Strategy Campaign

2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event. The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction: Referrals to Campaign: 16K Partner Referrals: 3.5K Instagram Impressions: 107,845 Instagram Engagements: 16,582 Twitter Impressions: 522% increase Twitter Engagements: 486% increase


More Winners
2018
Canada

Entrant Company

VERB Interactive

Category

Digital - Website

2018
United States

Entrant Company

Clever Creative

Category

Integrated Campaign

2018
United States

Entrant Company

Modmacro, Inc.

Category

Pro Bono

2018
United States

Entrant Company

Clever Creative

Category

Direct Marketing