Canada   |  2018

Hilton Head Island—RBC Heritage

Entrant Company

VERB Interactive

Category

Marketing Effectiveness

Client Name

Hilton Head Island

Sub-Category

Branding Strategy Campaign

2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event. The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction: Referrals to Campaign: 16K Partner Referrals: 3.5K Instagram Impressions: 107,845 Instagram Engagements: 16,582 Twitter Impressions: 522% increase Twitter Engagements: 486% increase


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