You's the one who sees it better than anyone else
and NYX sees you.
Digital Marketing Campaign
Digital Marketing Campaign
Principal and Creative Director, Ad Victorem
Anthony Wiktor is the Principal and Creative Director of Ad Victorem, a design strategy and branding agency, where he is responsible for developing and executing winning creative campaigns, websites and digital designs. Anthony has over a decade of award-winning experience in website design and has worked on projects across a diverse set of industries - from entertainment to consumer products to hospitality to technology. Some of his most notable clients include FOX, ESPN, Nestle and W Hotels. He holds degrees in design from Columbia College Chicago and Woodbury University, and a Certificate in Marketing, Advertising & Branding from UCLA. Anthony is also a frequent lecturer at USC's Annenberg School for Communication & Journalism and serves on the board of the Los Angeles Chapter of AIGA. In addition to his diverse and experienced background, Anthony mentors multiple young designers. He is known to be patient and pedagogic, he has an incredible eye for detail. Because of his background, skills and experience in the industry, Anthony Wiktor would be an excellent judge for Digital website design.
SVP Global Brand Strategy, Guinness World Records
Sam is responsible for Guinness World Records' global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world's best-known brands to new, record-breaking heights! Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama. Sam is an experienced keynote speaker and in the last 12 months has delivered sessions at various prestigious industry events including Cannes Lions, Spikes Asia, Festival of Marketing, Chief Marketing Officer Europe Summit, Chief Strategy Officer Summit New York, and the China International Advertising Festival. She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Public Service Sector Awards, PR Moment Awards, Creativepool Awards and the Brand Film Festival.
Global Group Creative Director, MindChamps
With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, DMG, set up TBWAVietnam, is partner in two start ups, and currently the Global Group Creative Director at MindChamps - the company leading the revolution in education. Working across disciplines, incl. advertising, digital, and (interior) design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.