China  |  2017

The Gift

Entrant Company

BEAMY

Category

Video Production (Individual Episode)

Client Name

Longines

Sub-Category

Advertisement

Longines China decided to launch a campaign to demonstrate Longines’s Spirit of Love during the Chinese Valentine's Day. The video was filmed in France starring Eddie Peng – it exceeded all initial expectations during its release in the first week. It has led to Longines's increase of media investment, on leading social media platforms – WeChat Moments and Baidu Brand Zone.

GlobalTrend Awards The Gift GlobalTrend Awards The Gift GlobalTrend Awards The Gift

Credits

  • Creative Director
    Ronn Lee
  • Business Director
    Yutien Peng
  • Writer
    Crystal Lin
  • Client Management
    Olivia Ma
  • Designer
    Vera Xu
  • Production Company
    Let There Be Light

More Winners
2017
United States

Entrant Company

Blur MediaWorks

Category

Automotive / Vehicles

2017
United States

Entrant Company

Blue Chalk Media

Category

Nonprofit

2017
United States

Entrant Company

Swirl

Category

Movie/film