South Korea  |  2017

Taste It With Your Years

Entrant Company

FCB SEOUL

Category

Video Production (Individual Episode)

Client Name

Mondelez International / Dongsuh Foods

Sub-Category

Product

People are most prone to snacking in the evening, especially as they consume their media entertainment. Korea's top night time content recently was ASMR, but all the pre-roll ads were loud & distracting. So we placed this idea designed to stimulate the senses through innovative audio technology in late hours & made everyone hungry... resulting 6M views and 33% sales increase.

Credits

  • Creative Director
    Taejay Lee
  • Writer
    Seonghyeong Lee
  • Art Director
    Eunhea Kim
  • Art Director
    Fachrulrizal Anang

More Winners
2017
South Korea

Entrant Company

FCB SEOUL

Category

Advertisement

2017
China

Entrant Company

BEAMY

Category

Advertisement

2017
United States

Entrant Company

Blue Chalk Media

Category

Nonprofit

2017
China

Entrant Company

BEAMY

Category

Advertisement